فهرست:
1. فهرست رئوس مطالب
فصل اول: مقدمه و کلیات تحقیق
1-1) بیان مسأله...................................................................................................................
2
1-2) اهداف تحقیق..............................................................................................................
4
1-3) اهمیت موضوع تحقیق و انگیزش انتخاب آن.............................................................
4
1-4) سوالات تحقیق............................................................................................................
5
1-5) مدل تحقیق.................................................................................................................
6
1-6) تعاریف عملیاتی متغیر ها و واژه های کلیدی.............................................................
6
1-6-1) مدل کسب و کار....................................................................................................
6
1-6-2) مفهوم کسب و کار.................................................................................................
7
1-6-3) قابلیت ها ..............................................................................................................
8
1-6-4) ارزش.....................................................................................................................
8
1-6-5) گزاره ارزش ..........................................................................................................
8
1-6-6) گزاره ارزش مشتری...............................................................................................
9
1-6-7) فرمول سود.............................................................................................................
9
1-6-8) تمایز محصول........................................................................................................
10
1-6-9) ذینفعان...................................................................................................................
10
1-6-10) علاقمندی های ذینفعان......................................................................................
10
1-6-11) مشارکت ذینفعان................................................................................................
11
1-6-12) انتظارات ذینفعان..................................................................................................
12
1-6-13) مسئولیت اجتماعی سازمان...................................................................................
12
1-6-14) مزیت رقابتی........................................................................................................
13
1-6-15) مدل پنج نیروی رقابتی پورتر...............................................................................
14
1-6-16) تئوری مبتنی بر منابع............................................................................................
14
1-7 ) روش تحقیق..............................................................................................................
15
فصل دوم: ادبیات و پیشینه تحقیق
2-1) مقدمه..........................................................................................................................
18
2-2) مزیت رقابتی...............................................................................................................
19
2-2-1) تئوری سازمان صنعتی ....................................................................................
20
2-2-2) مدل پنج نیروی رقابتی پورتر...........................................................................
21
2-2-3) بحث و انتقاد در مورد مدل پنج نیروی رقابتی پورتر.......................................
23
2-2-4) تئوری مبتنی بر منابع ......................................................................................
23
2-2-4-1) طبقه بندی منابع......................................................................................
26
2-2-4-2) ویژگی های منابع در تئوری مبتنی بر منابع.............................................
27
2-2-4-3) تفاوت بین منابع و قابلیت ها..................................................................
28
2-2-5) برخی از مباحث و تئوری های مرتبط با تئوری مبتنی بر منابع .......................
29
2-3) مسئولیت اجتماعی سازمان (CSR).............................................................................
30
2-3-1) تعاریف و مدل ها............................................................................................
30
2-3-2) مسئولیت اجتماعی سازمان و عملکرد مالی......................................................
34
2-3-3) مسئولیت اجتماعی سازمان و تئوری مبتنی بر منابع.........................................
36
2-3-4) مسئولیت اجتماعی سازمان و ذینفعان..............................................................
36
2-4) تئوری ذینفعان.............................................................................................................
37
2-4-1) ویژگی های ذینفعان.........................................................................................
39
2-4-2) ارتباط ذینفعان و سازمان..................................................................................
40
2-4-3) علاقمندی های ذینفعان...................................................................................
43
2-4-4) مشارکت ذینفعان..............................................................................................
45
2-4-5) انتظارات ذینفعان..............................................................................................
46
2-4-6) ارزش های ذینفعان..........................................................................................
47
2-5) مدل کسب و کار.........................................................................................................
48
2-5-1) تعریف مدل کسب و کار.................................................................................
48
2-5-2) چارچوب مدل کسب و کار اولیه ایتامی و نیشینو ..........................................
50
2-5-3) طراحی مدل کسب و کار با رویکرد سیستم فعالیت .......................................
51
2-5-4) چارچوب مدل کسب و کار جانسون، کریستنسن و کاگرمن ..........................
53
2-5-4-1) گزاره ارزش مشتری................................................................................
54
2-5-4-2) فرمول سود..............................................................................................
54
2-5-4-3) منابع کلیدی ...........................................................................................
54
2-5-4-4) فرآیند های کلیدی .................................................................................
54
2-5-5) چارچوب مدل کسب و کار اپلگیت................................................................
55
2-5-5-1) مفهوم کسب و کار..................................................................................
55
2-5-5-2) تحلیل استراتژی......................................................................................
56
2-5-5-3) تحلیل مشتریان........................................................................................
56
2-5-5-4) ارزیابی شبکه کسب و کار......................................................................
57
2-5-5-5) تحلیل قابلیت ها.....................................................................................
57
2-5-5-6) تحلیل ارزش خلق شده برای تمام ذینفعان.............................................
57
2-5-6) اجزای مدل کسب و کار..................................................................................
58
2-5-7) مفهوم اجزای مدل کسب و کار در ادبیات مدل .............................................
59
کسب و کار و مسئولیت اجتماعی سازمان
2-6) گزاره ارزش .............................................................................................................
65
2-7) تمایز محصول.............................................................................................................
66
2-8) مدل کسب و کار و مشتری.........................................................................................
66
2-9) پیشینه تحقیق..............................................................................................................
67
2-9-1)CSR استراتژیک پورتر و کرامر .......................................................................
67
2-9-2) خلق شرکت های پایدار اکلز، پرکینز و سرافیم................................................
68
2-9-3) بررسی تاثیرات CSR بر عملکرد سازمان توسط آینو و سرافیم .......................
69
2-9-4) یکپارچه سازی منافع جامعه و استراتژی های سازمان کانتر ...........................
71
فصل سوم: روش تحقیق
3-1) مقدمه..........................................................................................................................
73
3-2) پارادایم های تحقیق....................................................................................................
74
3-3) هم ترازی و تطابق رویکرد تحقیق..............................................................................
76
3-4) مرحله اول: رویکرد کیفی...........................................................................................
77
3-4-1) انتخاب مطالعه ی موردی.................................................................................
77
3-4-2) روش کیفی تحقیق...........................................................................................
78
3-4-3) سوالات مصاحبه..............................................................................................
79
3-4-4) تحلیل داده ها...................................................................................................
79
3-5) مرحله دوم: رویکرد کمی............................................................................................
80
3-5-1) طراحی پرسشنامه.............................................................................................
81
3-5-2) جامعه ی آماری، حجم نمونه و روش نمونه گیری.........................................
82
3-5-3) مقیاس اندازه گیری..........................................................................................
82
3-5-4) تجزیه و تحلیل داده ها....................................................................................
83
3-5-5) روایی و پایایی ................................................................................................
83
فصل چهارم: محاسبات و یافته های تحقیق
4-1) مدل مفهومی تحقیق: مدل کسب و کار مسئولانه .......................................................
86
4-1-1) مقدمه...............................................................................................................
86
4-1-2) مسئولیت اجتماعی سازمان (CSR) .................................................................
88
4-1-3) ذینفعان ...........................................................................................................
91
4-1-4) مدل کسب و کار ............................................................................................
94
4-1-5) مدل کسب و کار مسئولانه...............................................................................
94
4-1-5-1)علاقمندی ذینفعان....................................................................................
97
4-1-5-2) مشارکت ذینفعان ....................................................................................
99
4-1-5-3) انتظارات ذینفعان ....................................................................................
100
4-1-6) مدل کسب و کار مسئولانه و مزیت رقابتی .....................................................
103
4-1-7) نتیجه گیری......................................................................................................
108
4-2) محاسبات و یافته های مربوط به مطالعه موردی (شرکت اروم نارین)...............
110
4-2-1) مقدمه...............................................................................................................
110
4-2-2) شرکت اروم نارین و CSR...............................................................................
110
4-2-2-1) تولید آبمیوه های ارگانیک شادلی............................................................
110
4-2-2-2) بسته بندی آبمیوه های شادلی.................................................................
111
4-2-3) اجزای مدل کسب و کار..................................................................................
112
4-2-3-1) مفهوم کسب و کار .................................................................................
112
4-2-3-2) قابلیت های کسب و کار.........................................................................
127
4-2-3-3) تحلیل ارزش های خلق شده برای ذینفعان.............................................
129
4-2-4) مدل کسب و کار مسئولانه شرکت اروم نارین ...............................................
133
4-2-4-1) علاقمندی های ذینفعان .........................................................................
135
4-2-4-2) مشارکت ذینفعان.....................................................................................
137
4-2-4-3) انتظارات ذینفعان.....................................................................................
138
4-2-5) موقعیت رقابتی مدل کسب و کار مسئولانه شرکت اروم نارین........................
139
4-2-5-1) مدل پنج نیروی رقابتی پورتر و شرکت اروم نارین.................................
139
4-2-5-2) تئوری مبتنی بر منابع و شرکت اروم نارین.............................................
141
فصل پنجم: نتیجه گیری و پیشنهادات
5-1) مقدمه..........................................................................................................................
147
5-2) یکپارچه سازی مدل کسب و کار و CSR و خلق سازمان مسئول...............................
147
5-3) مزیت رقابتی و مدل کسب و کار مسئولانه ی شرکت اروم نارین..............................
152
5-4) پیشنهادات...................................................................................................................
154
منابع...................................................................................................................................
155
پیوست 1: شرکت اروم نارین (شادلی).................................................................................
164
پیوست 2: سازمان استاندارد و تحقیقات صنعتی ایران .......................................................
172
(راهنمای تولید، فرآوری، برچسب گذاری و بازاریابی مواد غذایی ارگانیک)
پیوست 3: جداول و نمودارهای SPSS مربوط به پرسشنامه ................................................
182
چکیده انگلیسی....................................................................................................................
195
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