پایان نامه مدلی برای راهبرد های فروش به خارج از کشور در ایران خودرو با تاکید بر زنجیره تامین

فهرست:

فصل اول: کلیات تحقیق                                                                                                   

     1) مقدمه............................................................................................................................................... 2

     1-1) تعریف موضوع............................................................................................................................... 4

     2-1) اهمیت موضوع.............................................................................................................................. 6

     3-1) گزاره های تحقیق......................................................................................................................... 8

            1-3-1) اهداف تحقیق................................................................................................................. 8

            2-3-1) پرسش های تحقیق....................................................................................................... 9

            3-3-1) فرضیه های تحقیق........................................................................................................ 9

            4-3-1) متغییر های تحقیق........................................................................................................ 10

            5-3-1) گام های انجام تحقیق................................................................................................... 10

            6-3-1) مدل مفهومی تحقیق..................................................................................................... 10

     4-1) روش تحقیق................................................................................................................................. 11

     5-1) جامعه آماری تحقیق و جمعیت اطلاع دهنده............................................................................ 13

     6-1) روش و ابزارهای گردآوری اطلاعات............................................................................................. 13

     7-1) روش تجزیه و تحلیل داده ها....................................................................................................... 14

     8-1) سوابق تحقیق............................................................................................................................... 15

     9-1) تعریف واژگان کلیدی................................................................................................................... 19

     10-1) محدودیتهای تحقیق................................................................................................................. 20

     11-1) قلمرو تحقیق............................................................................................................................. 21

فصل دوم: ادبیات تحقیق

     2) مقدمه................................................................................................................................................. 23

     1-2) رقابت پذیری................................................................................................................................ 25

          1-1-2) رویکردهای رقابت پذیری................................................................................................. 26

          2-1-2) سطوح رقابت پذیری........................................................................................................ 27

              الف) رقابت پذیری ملی.............................................................................................................. 28

              ب) رقابت پذیری صنعت............................................................................................................ 29

               ج) رقابت پذیری بنگاه.............................................................................................................. 30

          3-1-2) رقابت در صنعت جهانی................................................................................................... 30

          4-1-2) استراتژی های عمومی رقابتی پورتر................................................................................ 33

      2-2) روشهای ورود به بازار.................................................................................................................. 34

          1-2-2) رقابت پذیری صادرات...................................................................................................... 37

     3-2) صنعت خودروسازی...................................................................................................................... 40

          1-3-2) تحلیل صنعت خودرو بر اساس مدل پورتر...................................................................... 45

          2-3-2) صنعت خودروسازی ایران................................................................................................. 47

          3-3-2) استراتژی رقابتی صنعت خودروی ایران ......................................................................... 49

              الف) نکاتی جهت نیل به استراتژی های جهانی شدن............................................................ 51

                ب) شناسایی فرصت ها و تهدیدها ی شرکت ایران خودرو در صادرات .............................. 53

               ج) شناسایی نقاط قوت و ضعف شرکت ایران خودرو در صادرات........................................... 54

                د) مدل تحلیلی استراتژی های شرکت ایران خودرو در صادرات........................................... 55

          4-3-2)قیمت گذاری محصولات صادراتی..................................................................................... 57

          4-3-2) منابع مزیت صنعت خودروی ایران در رقابت جهانی...................................................... 58

          5-3-2) موانع رقابت در سطح جهانی........................................................................................... 59

4-2) زنجیره تامین....................................................................................................................................... 64

          1-4-2) مدیریت زنجیره تامین...................................................................................................... 66

          2-4-2) زنجیره تامین خودرو......................................................................................................... 69

               الف) تویوتا الگویی موفق در مدیریت زنجیره تامین................................................................. 71

          3-4-2) زنجیره تامین خودرو در ایران........................................................................................... 73

5-2) قدرت زنجیره تامین............................................................................................................................ 75

                الف) فاکتورهای منحصر به فرد موقعیتی در زنجیره تامین.................................................... 83

               ب) عدم اطمینان در زنجیره عرضه........................................................................................... 86

               ج) مولفه های تولید.................................................................................................................. 88

6-2) مزیتهای استراتژیک زنجیره تامین در صادرات.................................................................................. 89

7-2) مزیتهای رقابتی................................................................................................................................... 92

8-2) توان رقابت پذیری صادرات................................................................................................................ 98

9-2) مدل مفهومی تحقیق.......................................................................................................................... 99

10-2) عوامل موثر بر صادرات به بازارهای هدف........................................................................................ 101

11-2) مدل معادلات ساختاری.................................................................................................................. 107

        1-11-2) تعریف مدل معادلات ساختاری....................................................................................... 107

        2-11-2) ضرورت مدل معادلات ساختاری در پژوهش حاضر....................................................... 107          

        3-11-2)مراحل مدل معادلات ساختاری........................................................................................ 108

12-2) سیستم های استنتاج فازی در برنامه متلب................................................................................... 108

13-2) نتیجه گیری فصل دوم..................................................................................................................... 110

فصل سوم: متدلوژی و روش تحقیق

          3) مقدمه.......................................................................................................................................... 112

         1-3) متدلوژی تحقیق...................................................................................................................... 112

                  1-1-3) روش تحقیق........................................................................................................... 113          

                  2-1-3) جامعه آماری.......................................................................................................... 114

                  3-1-3) نمونه آماری و حجم نمونه.................................................................................... 114

                  4-1-3) روشهای گردآوری داده ها...................................................................................... 115

                  5-1-3) پایایی و روایی ابزار پژوهش................................................................................... 119

                           الف) روایی (اعتبار محتوایی)..................................................................................... 119

                           ب) روایی ( اعتبار عاملی)......................................................................................... 119

                          ج) پایایی (الفای کرونباخ)......................................................................................... 120

         2-3) روش های تحلیل داده ها و آزمون فرضیات.......................................................................... 121

                 1-2-3) مدل معادلات ساختاری.......................................................................................... 122

                        الف) تعریف مدل معادلات ساختاری............................................................................ 122

                       ب) ساخت یک مدل ساختاری..................................................................................... 122

                       ج) انتخاب شاخصهای مشاهده شده برای متغییرهای مکنون..................................... 123

                       د) ارزیابی تناسب یا برازش مدل................................................................................... 124

                       ه) تفسیر مدل................................................................................................................. 126

                  2-2-3) تکنیک آنتروپی...................................................................................................... 126

                  3-2-3) سیستم پشتیبان تصمیم گیری فازی.................................................................. 128          

                      الف) نظریه فازی............................................................................................................... 129

فصل چهارم: تجزیه و تحلیل داده ها

4) مقدمه....................................................................................................................................................... 135

1-4) تحلیل داده ها..................................................................................................................................... 135

     1-1-4) توصیف داده های جمعیت شناختی...................................................................................... 135

     2-1-4) توصیف متغییرهای پژوهش.................................................................................................... 136

     3-1-4)بررسی مدل های اندازه گیری متغییرهای تحقیق................................................................. 140

          الف) مدل اندازه گیری متغییر برونزا مدل........................................................................................ 141

         ب) نتایج تحلیل عاملی تاییدی مرتبه اول مزیت های رقابتی....................................................... 142

          ج) نتایج تحلیل عاملی تاییدی مرتبه اول مزیت استراتژیک......................................................... 143

          د) نتایج تحلیل عاملی تاییدی مرتبه اول توان رقابتی................................................................... 143

     4-1-4) آزمون فرضیه های تحقیق...................................................................................................... 144

    5-1-4) سیستم پشتیبان تصمیم گیری.............................................................................................. 147          

فصل پنجم: نتیجه گیری و پیشنهادات تحقیق

5) مقدمه....................................................................................................................................................... 162

    1-5) خلاصه تحقیق............................................................................................................................... 162

2-5)نتایج تحقیق......................................................................................................................................... 168

     1-2-5) نتایج بدست آمده از تحلیل عاملی تاییدی و تحلیل مسیر.................................................. 168

    2-2-5) نتایج بدست آمده از سیستم پشتیبان تصمیم گیری فازی.................................................. 171

3-5) نتیجه گیری و پیشنهادات.................................................................................................................. 172

4-5)  پیشنهادات برای تحقیقات آینده...................................................................................................... 183

5-5) محدودیت های تحقیق....................................................................................................................... 184

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